The 2024 Middle East Consumer Electronics Show covered nearly 12,000 square meters, attracting nearly 200 enterprises from 33 cities across China. The exhibition showcased a wide range of products, primarily in the fields of home appliances and consumer electronics. Renowned Chinese brands such as Hisense, Midea, Huawei, Gree, Vanward, Xinbao, Chigo, Elecpro, Aucma, and Homa made a strong appearance, presenting their latest technological innovations and product achievements. The exhibited products highlighted strong trends of greener and smarter solutions, fully reflecting the innovation capabilities of Made-in-China manufacturing.
The show welcomed nearly 6,000 registered professional buyers and visitors from countries including the UAE, Saudi Arabia, and Qatar. Notably, the Council of Saudi Chambers organized a dedicated procurement delegation to attend the event, offering substantial support for Chinese enterprises seeking to enter the Saudi market.
On the first day of the show, the Opening Ceremony of the Middle East Consumer Electronics Show & Middle East Consumer Electronics Development Forum was held. High-level officials from China and Arab countries, along with corporate representatives, attended the ribbon-cutting ceremony. During the forum, ANCOR and GfK delivered comprehensive insights into technology investment policies in the Middle East and key development sectors. They also offered in-depth analyses of consumer preferences in Saudi Arabia and the UAE. Representatives from China Electric Institute, ZTE, Hisense, and Gree delivered keynote speeches, sharing their cutting-edge technologies and product strengths. In parallel, the Saudi Excellent Products International Sales Platform introduced systematic solutions to address common challenges faced by Chinese companies entering the Saudi market, such as product certification and channel development.
Throughout the show, three "One-on-One Business Matchmaking Sessions" were held, facilitating over 800 targeted meetings between 177 Chinese enterprises and 149 overseas buyers, generating highly positive feedback from participants.
